of Q 2.1 Al Zahra Hospital Dubai was established in 2013, with the main aim to provide premium medical care and comfort, through the state of the art equipment and world-class medical experts. Al Zahra is trying to improve its service quality by applying

of Q 2.1 Al Zahra Hospital Dubai was established in 2013, with the main aim to provide premium medical care and comfort, through the state of the art equipment and world-class medical experts. Al Zahra is trying to improve its service quality by applying some of the service quality models that are used in modern operations management. Apply the service matrix model to the Al Zahra Hospital scenario and offer your suggestions for improving its service delivery in the context of UAE. (6 marks) Rubric : For Q 2.1, the student will be able to apply the service matrix model to the Al Zahra Hospital scenario by identifying least four suitable quadrants (4 Marks) and offer at least two valid suggestions for improving its service delivery with suitable reasoning (2 Marks). A- в І Previous page Next page

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