7) The campus bookstore sells highlighters that it purchases bythe case. Cost per case, including shipping and handling, is $200.Revenue per case is $350. Any cases unsold will be discounted andsold at $175. The bookstore has estimated that demand will followthe pattern below
Demand level | Probability |
10 cases | 20 percent |
11 cases | 20 percent |
12 cases | 40 percent |
13 cases | 15 percent |
14 cases | 5 percent |
a. Construct the bookstore's payoff table.
b. How many cases should the bookstore stock in order tomaximize expected profit?
c. How would your answer differ if the clearance price were not$175 per case but $225 per case? (It is not necessary to re-solvethe problem to answer this.)
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