Segmentation

Pick a company/organization and examine their different productor service offerings. Then, choose a single product orservice offered by the company and try to identify the marketsegment(s) being targeted. To do this, you may want to considervarious factors, such as looking at how the product or service ismarketed in terms of the messaging used, how/where it is sold,pricing, etc.

What market segment(s) you think the company/organization istrying to appeal to with respect to the product/service you chose?Explain. Do you believe they are doing so effectively?