Your software company has just completed the first version ofSW, a voice-activated word processor. As a marketing manager, youhave to decide on the pricing of the new software. You commissioneda study to determine the potential demand for SW. From this study,you know that there are essentially two market segments of equalsize, professionals and students (one million each). Professionalswould be willing to pay up to $400 and students up to $100 for thefull version of the software. A substantially scaled-down versionof the software would be worth $80 to students and $120 toprofessionals. It is equally costly to sell any version. In fact,other than the initial development costs, production costs arezero. Although you know there are two market segments, you cannotdirectly identify a consumer as belonging to a specific marketsegment. What is the optimal price for a fullversion?