Ocean Power, a printer manufacturing firm, sells ink cartridgesfor each of its specific models. Only Ocean Power cartridges arecompatible with their printers, and no two models share the samespecifications. Even if the Ocean Power printers are often price

匿名用户 最后更新于 2021-11-29 14:46 经济Economics

Ocean Power, a printer manufacturing firm, sells ink cartridgesfor each of its specific models. Only Ocean Power cartridges arecompatible with their printers, and no two models share the samespecifications. Even if the Ocean Power printers are often pricedlow, the price of the Ocean Power cartridges is relatively highrelative to the price of the printers. Originally, OceanPower producedonly printers and cartridges. Yet, through time, thebrand has started offering a full line of keyboards, mouses andmonitors.Nowadays, the Ocean Power branded keyboards, mouses andmonitors are quite popular in the market. As a sales promotion,Ocean Power provides free samples ofits keyboards and mouses toretailers to induce them to carry the Ocean Power products andpromote them to their consumers. Based on this information, pleasename and briefly explain the pricing strategy, brand strategy andpromotion strategy used by Ocean power.

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