Several factors may be influential on the behaviour of buyersand there also exists different types of buyingbehavior/situations. At this point, it is important for marketingmanagers to differentiate between consumers and business buyerssince these two buyers are quite different from one another. Basedon this information, please discuss in detail the differencesbetween consumers and business buyers with respect to the differentfactors that may influence their behavior as buyers and the typesof buying behavior/situations they may be faced to.